26/01/2024

Me and my Instagram:

what should an expert's account

look like?

Telegram channel for

my business.How and

what results could be

obtained from it?

Telegram channel

for my business.

How and what

results could be

obtained from it?

Although business owners are well aware of the power of Instagram, they rarely use it properly.
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I am not an exception either. Working in marketing, I mainly give all my working time to customers and do not pay attention how my personal page appers to look like. On the one hand, as it is personal one – I post it as I fancy. And on the other hand, this is a source of the flow of new clients, which I should have used.

In order to figure out what my page should look like and whether it is really possible to attract clients with this tool, I turned to an expert in building a personal brand - Natya Hopchuk.

Why exactly Nata Hopchuk?

She has been managing her own Instagram business account for more than 5 years as well as developing an expert blog for more than 2 years.

In 2023, she taught amd let graduate 45 students from her individual studies and 156 participants of the closed club "Creations"
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Nata also held 2 free marathons about shooting stories&reels, which 700 participants took part in.
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Spoiler: yes, for real. But for achieving this, you need to set the profile correctly and every detail plays an important role. We went in order:

700

participants took part in free marathons about shooting stories&reels

General visual
of the profile

"Profile picture and content should reflect what the expert does - says Nata - Of course, an artificial photo in a jacket is completely unnecessary. But behind the scenes of your case will be a great filling! Office life, planning, daily work with Clients."

The rules for choosing profile pic are simple: the face should be smiling, not hidden behind glasses or other accessories, and there should not be any extra distracting background elements behind it.

Profile
biography

Profile biography

This is a modern business card. When we pick up a classic business card, we immediately understand who we are dealing with. It shows what kind of person it is, what it can be useful for, and how to contact it.
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Today, the Instagram profile header performs the same function. Therefore, you should not spam the biography with plain phrases, such as "the best expert" or "the best products". Leave there only specific unique information about you - experience, why you can be trusted and why you should be chosen.

Nickname

seconds - the time for a person to read the nickname

My profile on Instagram is called anna.radko.marketing, but Natalia advises to remove the word marketing from the nickname, because it does not help a strong personal brand. Instead, this word should be placed in biography, as if it is there, the search algorithm of the network will offer my profile for a relevant search query.
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"A person makes a decision whether to stay on the account page or move on very quickly. If the nickname is confusing or too long and a person cannot read it in 3 seconds, they will simply leave your page," says Nata.

What about highlights?

Highlights or fixed highlights are above the photos and do not disappear after 24 hours. This is a great tool to show the catalog, fixed prices, share customer reviews and talk about delivery conditions. In fact, highlighting is something like a site menu. It is worth placing key information here, it will save time for both the client and the page owner.

In order for the highlights to perform their function as best as possible Nata advises to leave the most necessary information in them. They should also have thoughtful storytelling and not just selective stories. A story that will make a person watch from the first to the last highlight. The expert emphasizes: "After completing the end, do not forget to add the link - to reels, to direct mail, to the website or to the pre-recording questionnaire."
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"Highlights really work when a person has looked through all the pinned pages and continues to interact with your profile," Nata Hopchuk summarizes.

Language and dubbing in English

I don't know when the trend of writing a post in two languages appeared on the Internet, but I also actively supported it. Well, the first version is in my language and the second version is in English, for foreign friends. And it turned out that this trend is a mistake.

blog language confuses algorithms

The language of the account must be the same and it depends on the market where we want to find customers. This is how Natalia Hopchuk comments on bilingualism:
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"The bilingualism of the blog confuses the algorithms. Instagram doesn't understand which audience to recommend your posts to. If your blog is in English, you will also see blogs in English in the recommendations. So that your profile falls into the category recommended for your audience - keep it only in the language of your audience. If you need bilingualism, separate the pages"

When will the Clients come?

They will appear in case when your profile shows that you are competent in your field. That is, there are cases, reviews, work results. Also, people pay attention not only to professional qualities, but also to the personality behind the brand. It is important for potential clients to know if you share common values and if you can be trusted.
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Therefore, Nata reccomends not to be afraid to reveal yourself in many ways. Show yourself at work, but don't forget to broadcast your personal values. It really helps to attract the customer.
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So after implementing the project, don't forget to create a case and publish it. Yes, step by step, subscribers and client base will grow.

What do statistics and experience say?

With the correct filling of a blog on Instagram a person can start selling with a having only 50 people following the account . This is a practice-proven statistic.

If a person correctly filled out the profile and correctly shows themthelves their personality, has at least one case of work, they can already start selling.

That is, even 200 followers and 50 people in coverage already allow you to receive orders from Instagram.

It's time to change the filling.

As you can see, statistics are in our favor. Because each of us definitely has 200 subscribers and 50 people viewing the story. And even if there is none and the page is made from scratch, these indicators are easy to achieve. The main thing is the packaging. Go ahead friends. And if you cannot handle it yourself, here is the contact of an expert, Natya ‍Hopchuk:

Instagram: @nata_gopchuk
Telegram: @nata_gopchuk
E-mail: natagopchuk@gmail.com

Me and my Instagram:

what should an expert's account

look like?

Telegram channel for

my business.How and

what results could be

obtained from it?

Telegram channel

for my business.

How and what

results could be

obtained from it?

Why exactly Nata Hopchuk?

Why exactly Nata Hopchuk?

General visualof the profile

General visual of the profile

Profilebiography

Profile biography

Nickname

Nickname

What about highlights?

What about highlights?

Language and dubbing in English

Language and dubbing in English

When will the Clients come?

When will the Clients come?

What do statistics and experience say?

What do statistics and experience say?

General visual
of the profile

General visual
of the profile

Profile
biography